As technologies evolve, the pressure to deliver frictionless omnichannel experiences is increasing, and despite the efforts of many banks to understand and take action on customer journeys, their efforts are often less than transformational due to longstanding product & channel silos.
Download this guide to see how you can recenter your touchpoint & journey mapping efforts around the customer, so they don’t fall flat.
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Frictionless journeys drive satisfaction & sales
Though the majority of today’s shopping, researching, and purchasing of financial products and services happening online, the human touch is still preferred for key interactions.
But what are those key interactions? Is the transition from digital to in-person seamless enough? Is human interaction necessary because the digital experience is completely broken?
Effective journey mapping could help you answer those questions and more. So, if your current mapping practice isn’t quite hitting the mark, download 3 Ways to Level-up Your Journey Mapping Strategy.
The guide will walk you through:
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