Turn Feedback into Customer Retention in your B2B Organization

Thursday, April 2, 2020
10am PDT / 1pm EDT

The sense of urgency around making Customer Experience (CX) a priority in B2B companies is becoming increasingly important. Through economic booms and times of uncertainty, B2B customer expectations are changing and businesses now expect a personalized, omni-channel experience. In a recent Medallia study, The State of Customer Experience Management in B2B, 41% of C-suite B2B leaders highlighted CX as their number one priority.

Register Now

B2B sales organizations rely heavily on account relationships for expanding business, jumpstarting renewals, and winning in the moments that matter.

Join this webinar, co-hosted with Phil Sager, Partner at Bain & Company, to learn:

  • The value and rationale for CX in a B2B context
  • Best practices and important considerations when gathering Feedback from Enterprise, Corporate and SME/SMB customers
  • How embedding the voice of your customer in your CRM and account planning helps you gain a complete view of your customers
In partnership with



Phil Sager
Bain & Company
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Zack Hamilton
Solutions Principal
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