How to build a winning CX program for your bank
Following the 2008 credit crisis, it’s harder than ever to gain customer trust and loyalty. And thanks to digitalization, it means that banks have more variables to think about when it comes to creating a great customer experience.
But investing in your customers’ satisfaction pays off. In fact, 40% of consumers will actually tell their friends and family when they have a positive experience with their bank. And 18% will actually use the bank more.
Discover how to build a successful B2B CX program by:
- Focusing on customer journeys, not just on selling products
- Combining data from different sources and prioritizing for different levels
- Improving insights from data and customer feedback to drive action
- Connecting your whole company to the customer
Download this free white paper to learn how your organization can launch a powerful CX program, and regain your customers’ loyalty.