Live Webinar

3 Key CX Practices of Leading B2Bs

Tuesday December 17, 11 am PST, 2 pm EST

Join us for an in-depth analysis of the 3 key practices that most clearly distinguish CX leaders and to find out if your organization’s CX practices are closer to those of leaders, followers, or laggards.

Save your spot at the webinar

Takeaways from New Medallia Institute Research

Event Details: By surveying hundreds of US-based B2B professionals whose companies collect and use customer feedback, the Medallia Institute identified three distinct groups according to the results of their CX programs:

  • Leaders: Achieve a broad array of impressive business results
  • Followers: Enjoy some positive results, but achievements are narrower
  • Laggards: Realize few if any positive business results

Variation in the scope and mechanics of CX initiatives in each group reveals three key practices that most clearly differentiate the leaders from the rest of the pack.

Register for the webinar to hear Andrea Everett, Medallia’s Head of Research, and Deepak Sharma, Managing Director at Deloitte, discuss the research findings and what they could mean for your organization.

All registrants will receive a free download of the research - Setting the Standard in CX for B2B.



Andrea Everett
Head of Research
Medallia Institute
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Deepak Sharma
Managing Director
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