eBook
Download this new Medallia research to understand how B2B companies are -- and aren’t -- learning about their customers’ needs and how they are using feedback data to improve the customer experience.
Plus, scroll down to view an infographic on the 3 key insights from C-Suite respondents.
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The findings
Medallia surveyed 375 mid to senior level US-based B2B professionals about whether and how their organizations collect and act on customer feedback. The results highlight a number of common weak spots that companies need to address in order to succeed. Some key areas of opportunity identified are:
INFOGRAPHIC - 3 KEY C-SUITE INSIGHTS
See how C-suite executives are prioritizing CX, what happens when they are held accountable for CX outcomes, and the CX capabilities they want.