medallia
The findings
Medallia surveyed 375 mid to senior level US-based B2B professionals about whether and how their organizations collect and act on customer feedback. The results highlight a number of common weak spots that companies need to address in order to succeed. Some key areas of opportunity identified are:

        • - Connecting with more customers at more key moments
        • - Establishing policies & procedures for effective action on feedback
        • - Investing in core capabilities needed to collect and act on feedback

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